New York, NY (March 23, 2012). HONOR launched its e-commerce platform yesterday at shop.honornyc.com. Anchored by its flagship at 68 Gansevoort Street, HONOR (which previously has been sold exclusively at the store) will now be available online. Not only will the platform allow orders from the current season, but runway looks that were not produced,will also be available for special order.
To celebrate the launch and encapsulate designer Giovanna Randall’s Spring/Summer 2012 collection, film-maker H. Spencer Young directed a short fashion film which was released concurrently with the e-commerce launch. Shot in New York, where the brand does 100% of its production, the film renders Giovanna Randall’s inspirations to music by Here We Go Magic and Emeralds Debussy, and features models Anne Sophie Monrad, Kate K and Xiao Wen. Produced by Rachel Fleit, Director of Creative Development for HONOR and H.Spencer Young.
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